Hi, I'm Athena.
In 2011, I embarked on the biggest challenge of my career - VP of Sales and Marketing for Turner & Son Homes. The challenge was that there was no structure in place. It was up to me to create that sales and marketing structure in a business that was in the midst of a radical transition. There was a point when I truly doubted my ability to succeed when I truly wondered if I had finally met the challenge that I wouldn’t be able to overcome. That’s when I realized my true weakness, the weakness that would be my undoing, but only if I allowed it: My ego. Yep, all my former “successes” were really leading me to this point. Would I succeed, or would I find out that my inner voices had been right, and I was really just a pretender…
I finally awoke to my real purpose in life: help others, particularly in the field of sales, find their inner greatness, and silence, once and for all, those inner voices of fear and doubt that have persisted since childhood. We all have that inner greatness, despite what anyone has told us. I love to help salespeople find, and hear, that inner voice that speaks the truth.
Learn the tools to determine who your ideal prospect is.
There are a lot of people out there that are aimlessly shooting for business but have no idea who they are targeting. They are throwing a line in the water and hoping they catch something. I created this class to help others nail down their ideal prospect. We can't help every single person in this world, but we can make a huge impact on those that we have the ability to help if we dial in and focus on specific people or groups.
After completing this class, you will be able to:
- Identify your target market
- Become more specific in marketing
- Create a marketing plan to identify groups of potential prospects
- Learn how to bring value to your specific prospects